GRAMICCI

Hotel keychain

RED

The Gramicci Hotel Keychain is inspired by classic American roadside motels. Made from durable ABS with a secure key ring attachment and compact design. Each keychain features a randomly assigned room number — a playful retro accessory for your daily carry and gorpcore outfit.

It all started in California in the 1970s, when a new generation of free-spirited rock-climbers known as the Stonemasters took residency at Yosemite National Park, pioneering a new way of climbing—with a strong focus on speed and style. These new methods required a new uniform, and whilst painter pants and army surplus gear worked to a point—flexibility was needed. Mike Graham, a Stonemaster with a keen eye for design, set about creating the first true climbing shorts. Since 1982, Gramicci has been making functional clothing for life in the great outdoors. Built for movement, and loved by countless cultural movements—what started out in a garage in Ventura, California has traveled to the streets of Tokyo and beyond.