ASICS

Gel-NYC Shoes

Ivory / Clay Grey

The GEL-NYC sneaker sources inspiration from heritage and modern performance running styles.

Its upper construction references the GEL-NIMBUS 3 shoe from the early 2000s and blends it with various embellishments from the MC-PLUS V design.

The name ASICS is a derivation from the Latin saying: “Anima Sana in Corpore Sano.” Which translates as “sound body, sound mind”. Today, ASICS is best known for its running shoes and their retro runners. But the first shoe they produced in 1949 was a basketball shoe. In the course of time they devoted themselves to running and later to other sports. With the GEL technology they revolutionized running. In 1987, ASICS came up with the idea of incorporating GEL in the soles of their shoes. To this day, the technology is still used in modern runners, which underlines the foresight of ASICS.