FORMER Delicate Tension Drop in store

We are always attentive to what happens in the world, especially what revolves around it and what particularly creative characters create.
During a trip to Los Angeles with friends, we found the brand as soon as it was born and after a few years we were able to bring it to Italy.

Former is an independently owned and operated clothing brand founded by Craig Anderson, Dane Reynolds, Austyn Gillette and Dylan Rieder.

Former is an apparel brand that has worked to harness the creativity of four of the most influential board riders of our generation. After years of being at the disposal of large, disconnected companies, Dane, Craig, and Austyn are out to create the brand they want to ride for, and the clothes they want to wear.

Now here is a new drop, Delicate Tension, after some time off.